Salt is creative practice based in Sydney founded by Kathryn Parker a lead creative for over 20 years. Specialising in naming, brand identity, design and project marketing, as well as creative direction, digital design and campaigns. Collaborating with photographers, writers and developers, I deliver extraordinary thought-provoking outcomes with remarkable impact.

Specialising in brand identity, visual communication, packaging, experience, digital and web design, we have extensive experience and a deep understanding of branding. Our work is a blend of message clarity, visual impact, and crafted with consistent execution.

We collaborate with ambitious and forward-thinking clients and agencies across a wide array of industries. With a focus on crafting compelling narratives and design systems that enable brands to connect, persuade, and nurture their target audience. This, in turn, helps with business transformation and growth, resulting in the creation of enduring brands that truly stand out.

DESIGN

As a boutique branding agency, we offer a full range of services to help your brand evolve, grow, and take shape online and offline.

BRAND IDENTITY

Crafting an aesthetically inspiring and memorable visual identity with seamlessly executed creative solutions. Our process is guided by you and your unique requirements resulting in a cohesive, refined and distinct design suite.

  • Full Logo Suite

    Brand Style Guide & Applications

    Typography & Brand Colours

    Business and Print Collateral

    Branded Templates

    Packaging

    Social Media Guidelines

DIGITAL DESIGN

We design and create a modern sensibility to your brand’s digital profile. We weave your brands aesthetic and vision across digital applications including Website, Advertising, Marketing, Documentation and other social media.

  • Website Design - Squarespace / Shopify

    EDM Design

    Social Media Templates

    Advertising Creative

    E-books

PRINT & PACKAGING

Translating your brand’s signature visual cues across relevant print applications, allowing for an immersive physical experience of your product or service.

  • Lookbooks, Price Sheets & Booklets

    Signage, Flyers & Brochures

    Stationary & Print Collateral - Business Cards / Gift Vouchers / Thank You Cards

    Wedding & Event Stationary / Signage

    Magazines